_Sms marketing
_SMS marketing is a communication channel for marketing. But when you haven't done it before, it might seem difficult to get started. Often I hear marketers speak about how SMS marketing is not right for their business. Or they're worried about customers responding negatively to their messages. And these are valid concerns. However, when done efficiently SMS marketing could be an extremely effective communication tool with clear benefits for businesses of all sizes.
free sms text
Benefits of SMS marketing
Relatively low priced
Close to 100% open rates (the best of all marketing mediums)
Almost immediate delivery
ROI tracking
Personalisation and targeting capabilities
If you decide to have a short message you want customers to see at the earliest opportunity, sending an SMS is a wonderful way to go. But before you begin, there are a few things you need to know.
Your requirements
Just like marketing via email, SMS marketing is permission based. So it will be vital to have consent and comply with anti-spam legislation. Here in Australia, the Spam Act 2003 incorporates email and SMS marketing sticking with the same basic requirements applying to both.
Consent must exist ahead of sending your message
The recipient should be able to identify the sender
The recipient needs a simple method for opting out
Australia's governing body ACMA provide good advice for adhering to anti-spam legislation around consent for SMS marketing. Plus sms marketing software providers like Vision6 go ahead and take worry of processing opt out requests off your hands as this happens automatically with the capture of SMS responses from the campaigns.
Common uses
SMS marketing is often a whole lot more than sending sales and promotional messages to customers. In reality, if these are the only SMS messages you're sending to customers, you may want to reassess your SMS marketing. SMS is another great option for:
Event and appointment reminders
Birthday and anniversary messages
Service alerts
Emergency notices (such as product recalls)
And yes...
Competitions
Time sensitive promotions
Important considerations
People tend to be more protective of their mobile phone than they are their email. This is mostly because it's considered a private device reserved for contacting friends and family. So be mindful how you start communicating with people via SMS.
Make your messages helpful first, promotional second.
When seeking a mobile phone number, be absolutely clear on why you're requesting it and the forms of messages people can get to receive from you.
Always give people options. Permit them to choose how they desire to be contacted whether it's via email, mobile or both.
Only send SMS messages at appropriate times. Nobody likes being woken up at 6am by the buzzing of their phone.
sms marketing
free sms text
Benefits of SMS marketing
Relatively low priced
Close to 100% open rates (the best of all marketing mediums)
Almost immediate delivery
ROI tracking
Personalisation and targeting capabilities
If you decide to have a short message you want customers to see at the earliest opportunity, sending an SMS is a wonderful way to go. But before you begin, there are a few things you need to know.
Your requirements
Just like marketing via email, SMS marketing is permission based. So it will be vital to have consent and comply with anti-spam legislation. Here in Australia, the Spam Act 2003 incorporates email and SMS marketing sticking with the same basic requirements applying to both.
Consent must exist ahead of sending your message
The recipient should be able to identify the sender
The recipient needs a simple method for opting out
Australia's governing body ACMA provide good advice for adhering to anti-spam legislation around consent for SMS marketing. Plus sms marketing software providers like Vision6 go ahead and take worry of processing opt out requests off your hands as this happens automatically with the capture of SMS responses from the campaigns.
Common uses
SMS marketing is often a whole lot more than sending sales and promotional messages to customers. In reality, if these are the only SMS messages you're sending to customers, you may want to reassess your SMS marketing. SMS is another great option for:
Event and appointment reminders
Birthday and anniversary messages
Service alerts
Emergency notices (such as product recalls)
And yes...
Competitions
Time sensitive promotions
Important considerations
People tend to be more protective of their mobile phone than they are their email. This is mostly because it's considered a private device reserved for contacting friends and family. So be mindful how you start communicating with people via SMS.
Make your messages helpful first, promotional second.
When seeking a mobile phone number, be absolutely clear on why you're requesting it and the forms of messages people can get to receive from you.
Always give people options. Permit them to choose how they desire to be contacted whether it's via email, mobile or both.
Only send SMS messages at appropriate times. Nobody likes being woken up at 6am by the buzzing of their phone.
sms marketing
